By James Cameroone

Years ago environmentalists complained thatstonewashed jeans, incurred a heavy environmental price for that amazing distressed look. In the production process of manipulating fabrics to attain that distressed look and feel, manufacturers were going to great lengths to keep up with the industry, even if it required compensating with an environmental impact.

There have been vague tales of environmental poisoning of toxic run-off from factories that used to distress and help produce stonewashed jeans. This run-off was more often than not laden in blue dye and chemicals such as sulfur, caustic soda and hydrocyanic acid. Large quantities of potassium permanganate were also found, a chemical once used to induce abortion was being found in the local water supply!

Tree huggers try and claim that using the technique to soften jeans to give it a washed look takes 5 gallons of water and the amount of energy it takes to power a home for a day. But this old school method is no longer employed.

They also claim that cotton is one of the most pesticide laden crops in the United States, resulting in the contamination of local groundwater, destruction of biodiversity and endangering the lives of farmers and local communities. In the past, denim required 1 pound of pesticides to make one pound of jeans. Now over 10,000 pairs of stonewashed jeans can be produced with a single gallon of water and no pesticides whatsoever. My oh my technology has improved fashion in so many ways!

So clearly, stonewashing is a bit of a misnomer at this point. Hardly any water is even used in the process. Environmentalists around the world may now rejoice! They too can now wear stonewashed jeans without sacrificing any moral ground.

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Ginger Sugarsnaps defined my generation!
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